Marketing and Sales of AirAsia Company Case Study

Marketing and Sales of AirAsia Company - Case Study Example many a(prenominal) airlines have been able to reduce their costs by using E-commerce technologies. Customers are able to find make do information online and do not have to go through the hassle of contacting and visiting travel agents. so the intermediary costs are eliminated and the airlines are able to cut cost and provide cheaper tickets to the clients. In affordable airline carriers, E-commerce is of greater richness because the airline is able to eliminate the admin. Another major factor for the importance of E-commerce in the airline industry is that they are able to closely monitor the activities of the consumers and are able to stock market research and collect customer data.AirAsia has been able to develop a competitive advantage in the industry by offering its customers a level of value that is exceeded by the cost of activities. This results in a large profit margin for the AirAsia. The value-generating seque nce of activities introduced by Michael Porter is found in every degraded and using these activities, AirAsias value chain has been analyzed.This is one of the primary value chain activities of a unbendable introduced by Michael Porter. In the case of AirAsia, the inbound logistics is related to the aircraft that AirAsia has booked for the anticipated growth in customer demand. AirAsia as well as has been able to build a strong relationship with Microsoft, the providers of Vista Gadget. AirAsia recognized the branding and commercialized worth of innovations such as sidebar gadgets on Windows Vista.Operations are the primary activities that are required in order to develop the products, in case the activities those are required to provide travelling services to the customers successfully. AirAsia has also been able to master the activities that are required to give travelling services to its customers. AirAsia operates from six hubs in Asia and has increase the capacity by a cont inuous rollout of Airbus fleet. This has facilitated AirAsia to engage in a strategic expansion course of study by adding new routes and increasing the number of flights per day.