Nursery Nurse

Explain different transitions children and young people may experience from 0-19 years and how adults can support them through them. Babies weaning – young children may not like their new routine, such as different sleep patterns, different foods, not as much milk, Children may begin to have disturbed sleep patterns, be more irritable whilst awake and less motivated to try new foods. Its good through this stage of their transitions that the parents remain calm and keep a soft voice at all times to prevent the child from getting distressed.To help the child with sleep patterns, play calm soothing music, make it a calm environment (classical music helps) and a dark room. To help them with different foods, try encouraging them with making sounds like ‘mmm’ and ‘yummy’ you can also try some of their food and make smiley faces to indicate that it’s nice to eat. Crawling to walking- when a child starts to walk, they can become distressed that they ar en’t getting to where they want to, parents can help this with holding their hands to gain balance. hen their baby is starting to walk, parents should make the environment safe and secure Potty training- The reassurance that nappies offer can be enormous for both child and parent, for some children it is more difficult recognising the signs of needing the toilet. Supportive relationships understand that when their child has an accident, they are to show that it's okay. That they can be cleaned up, everyone moves on and reassurance is given for trying again the next time.Starting Nursery- When children don’t want to leave parents or are feeling unwell, separation can be a very upsetting for them. Starting nursery can be daunting for children. Supportive relationships help children through this potentially difficult time by reassuring the child that it's ok to be upset at leaving their parent/carer, you know how much they love them, that you also have fun activities plan ned and would they like to join you. Supporting this transition is for the child's independence, their ability to deal with times of separation.Going up a year in primary school- can be scary for some children, having a new class room with new children, new teacher and a different environment. Supporting children across the school by adults making themselves known to children. Personalities, attitude and approach will reassure the children on the type of support they could expect. Starting secondary school- starting secondary school is a completely different emotion to starting primary school, secondary school is a lot igger, full of bigger and older children, this can be distressing for new children and year 7s who have just started. Making a positive attitude to starting their new school is the best thing a parent can do, encourage them to start clubs to make friends and feel more comfortable in their environment. Teachers could help as well by keeping a close eye on the children, helping them to be confident, getting them the join in on group activities. Puberty- can be a horrible experience for children both girls and boys especially for those who start earlier than others.Parents and carers should help to make understand that what happens and goes on in puberty is perfectly normal and that everyone at some stage will go through the same, teachers could help make children more aware by teaching the class all about puberty, so when the time happens they’ll know what to do. Bereavements- is a sad time in a family’s household, it’s an extremely emotional stage in peoples life, children may be upset as they would of lost someone they had loved and to see their family upset is also a hard thing to see.Parents and carers can help their children to realise that death is a part of life even if it is sad and upsetting to go through. Moving house- is a big part in a child’s life, sometimes it can lead to moving schools as well, which is d ouble as hard as it should have been, moving home is not nice to go through as children get attached easily, also they would remember all the memories they’ve had their, whereas others may want to leave their house to a new one.Parents can help by letting them know that they will make new friends and that they are going to love their new home just as much as their old one. New baby- having a new baby can be extremely hard to deal with, the child may feel left out and neglected if their parents aren’t spending enough time with them and just with the baby, this can cause problems at school where they become disruptive to gain attention back of their parents. Parents and carers can help deal with this if they make sure that they are spending just as much time with their child as well as the new baby.

Civil War and Reconstruction

The America we know today is a very different place than the America this country once knew during the Reconstruction period. In today’s society everybody has equal rights and opportunities to do as they please. People today have a right to do basically anything there heart desires, but years ago it was a different story. African Americans didn’t have many rights at all. The people and groups involved in Reconstruction had many different ideas for freedom and equality. In 1861 the Civil War broke out and became and on going battle for the next four years. At the end of the war 600,000 people were dead and four million slaves were freed. After the war Abraham Lincoln’s plan for Reconstruction began. With this plan Lincoln’s main goal was to bring the North and South together and bring the South back into the Union. The Civil War ended in 1865 and that same year on April 15th Lincoln was assassinated. After Lincoln’s death the 13th amendment was ratified on December 6th 1865. This amendment abolished slavery in the United States, but at the same time it still didn’t make it easy for African Americans to succeed in America. This struggle for African Americans was told in an interview of Felix Haywood a former slave from San Antonio, Texas. The slaves at that time believed that when they became free that they would become wealthier than the white people and all their worries would disappear. â€Å"We thought we was going to be richer than the white folks, ‘cause we was stronger and knowed how to work, and the whites didn’t, and they didn’t have us to work with them anymore. But it didn’t turn out that way. We soon found out that freedom could make folks proud, but it didn’t make ‘em rich. 1 Another interview with Warren McKinney a former slave from Hazen, Arkansas McKinney explains how tough it was for his people to cope with freedom. â€Å"The government gave out rations there. My ma washed and ironed. People died in piles. I don’t know till yet what was the matter. They said it was the change of living. †2 African Americans were now free from slave ry, but in a sense it was even tougher for them to survive because they were on there own. They had no money for food or a house, no education, and there were many restrictions on what African Americans could do. Many White people during Reconstruction had intentions of controlling and restricting African Americans. In many southern states â€Å"black codes† were enforced. These codes did just that. The Louisiana black codes Section 8 â€Å"No freedman shall sell, barter, or exchange any articles of merchandise or traffic within the limits of Opelousas without special permission of his employer, in writing, and approved by the mayor or president of the board. †3 It was almost like Louisiana and several other southern states with black codes treated African American people like children. Another example of a black code, Section 3 â€Å"No negro or freedman shall be permitted to rent or keep a house within the limits of the town under any circumstances, and any one thus offending shall be ejected and compelled to find an employer or leave the town within twenty four hours. †4 Anytime African Americans wanted to do something they always needed permission from the mayor or president of the board. The White people wanted to seclude them from white society, but at the same time still wanted to control there every move. Whether it was the location of where they wanted to buy a house, or the time and reason in which they were in the local town, there were always restrictions and severe punishments. After Lincoln’s assassination Andrew Johnson was appointed president. Johnson was a former democrat turned republican. He was born in the northern part of Tennessee. Growing up he was poor and didn’t get a great education so he could barley read or write. He was a racist tailor who hated rich people. While in office Johnson’s main intention was to keep black people oppressed. His Restoration plan pardons restored property, granted pardons to rich and confederate officials, gave no provisions or protections for freedmen, and the southern whites started voting again and gained control of local governments. Johnson would do anything to keep the blacks down, he vetoed the Civil Rights Act which gave African Americans citizenship and guarantee of equal rights. He then vetoed the Freemen’s Bureau which wanted to provide aid to African Americans who needed medicine, food, housing, and a right to an education. At this time the Radical Republicans had enough and in 1866 became the majority in Congress. The Congress eventually overrides Johnson’s vetos. The Radicals wanted equality for the black people and in 1867 Radical Reconstruction began. Congressman Thaddeus Stevens states â€Å"everyman, no matter what his race or color; every earthly being who has an immortal soul, has an equal right to justice, honesty, and fair play with every other man; and the law should secure him those rights. †1 Stevens is basically saying all men are created equally, but at the same time he also suggests that it is up to the white man to decide for himself whether or not to associate himself with African Americans and it isn’t in the hands of the law. After Steven’s doctrine in 1867 the Radicals had control of Congress and they were soon able to impeach President Johnson. Being that Johnson was impeached and the Radical Republicans were the majority in Congress it still didn’t seem like the future was any brighter for African Americans. Wide spread Anti-Black violence began. Groups like the Ku Klux Klan formed. They began lynching blacks, raping their women, burning down there schools and churches. Elias Hill, an African American man, recounts a nighttime visit from the Ku Klux Klan in 1871. â€Å"He had a horsewhip, and he told me to pull up my shirt, and he hit me. He told me at every lick, â€Å"Hold up your shirt. † I made a moan every time he cut with the horsewhip. I reckon he struck me eight cuts right on the hip bone. †1 For Elias the KKK was always a threat to him and his family, just as they were to all African Americans. The people and groups involved in Reconstruction had many different ideas for freedom and equality. There were presidents like Lincoln who wanted to help African Americans and on the other hand there was Johnson who wanted nothing more then to keep them as slaves and did everything in his power to keep it that way. Then there were political parties like the Radical Republicans who also wanted to see threw with slavery and lend aid to African Americans and then you had organizations like the KKK causing extreme violent acts towards African Americans. There is no question that the Reconstruction period was a chaotic time where people had to struggle with freedom and equality and today in the United States of America people might be free, but I still think that there are some forms of inequality.

Final Paper Reilgion Freud And Lewis

On the other hand Freud – the founder of psychoanalysis and an atheist could only produce the kind of love that was reciprocal. I believe that they were tied to their views on religion by their understanding of what love was to them. Lewis once believed or at least had to some degree thought like Freud. As I relate â€Å"Religion: Why Bother† I couldn't help but think about â€Å"The watch out† Attitude: Religion Is Dangerous stated â€Å"Religion Is both psychologically and sociologically dangerous. Freud and Lexis's perspectives on love differ because Lewis focuses on God while Freud focuses on self. One on hand. Lexis's explains that Gods love in man enables him to love unconditionally. For an example, Lewis believed the divine gift love in a man enables him to love what is not durably lovable – lepers, criminals, enemies and morons. On the other hand, Freud believes on the gratification of self because a man's beliefs and behavior stem from his own ch ildhood fears and desires.Moreover, Freud and Lewis perspectives on love are tied together because they focus on the affection for family, friends and sexual love; however, Lewis added a fourth category – love of God. Lexis's response to Fraud's critique on religion is that love does not have an ulterior motive. In my opinion, the viewpoints within â€Å"Religion: Why Bother† are self- centered rather than leafless because there has to more than Fraud's type of love; therefore, most circumstances do not revolve around oneself.Because God Is love. Lexis's perspective on love is more convincing than Fraud's for the reason that Lewis acknowledged that to believe in God and to pray, were the beginning of his extroversion. The light came on, He had been taken out of himself. BY BFY5050 degree thought like Freud. As I relate â€Å"Religion: Why Bother† I couldn't help but think about â€Å"The Watch Out† Attitude: Religion Is Dangerous stated â€Å"Religion is both differ because Lewis focuses on God while Freud focuses on self. One on hand,

Construction Industry Essay Example | Topics and Well Written Essays - 3000 words - 1

Construction Industry - Essay Example Love et al. (2010) pointed out that dispute occurrence can be instigated by a diversified array of factors such as the dispute regarding the wage of the employee, a dispute regarding working hours, disputes regarding quality standard, misunderstandings and unpredictability between employee-employer etc. Yiu and Cheung (2007) pointed out that dispute between employer and supplier might occur due to faulty supply, frequent client change, increased project cost etc. There are examples of an industrial dispute between a construction worker and employer regarding unhealthy working condition or construction site hazards. In short, the above examples are denoting the diversity of dispute issues among employee and employer. Major industrial dispute issues in the construction sector will be identified in the following section.Love et al. (2010) stated that dispute might arise due to the nature of the task being performed by the workers in the workplace and there are instances when suppliers o r workers fail to comply with the compliances and mandatory quality norms. Love et al. (2010) gave examples of construction projects when labors of the supplier disagreed with the frequent change in work location which was causing them trouble. However, there are cases, when construction employees were dissented with workers due to wrongful discharge from the duty or lay-off. From the legal viewpoint, wrongful discharge from duty can be viewed as the breach of implied contract between construction workers and employers.... Well, the reader will get different answers as they move from one country to another. Industrial dispute issues faced by Australian construction industry might not be similar with the British construction industry due to factors like different political orientation, economic volatility, culture and expectation of workers etc. However, in the next section, the researcher will try to find some definitive industrial dispute issues facing by construction industry in general. Dispute Occurrence Love et al. (2010) pointed out that dispute occurrence can be instigated by diversified array of factors such as dispute regarding the wage of employee, dispute regarding working hours, disputes regarding quality standard, misunderstandings and unpredictability between employee-employer etc. Yiu and Cheung (2007) pointed out that dispute between employer and supplier might occur due to faulty supply, frequent client change, increased project cost etc. There are examples of industrial dispute betwee n construction worker and employer regarding unhealthy working condition or construction site hazards. In short, the above examples are denoting the diversity of dispute issues among employee and employer. Major industrial dispute issues in construction sector will be identified in the following section. Pathogens Love et al. (2010) stated that dispute might arise due to the nature of task being performed by the workers in the workplace and there are instances, when suppliers or workers fail to comply with the compliances and mandatory quality norms. Love et al. (2010) gave examples of construction projects, when labors of the supplier disagreed with the frequent change in work location which was causing them trouble. However, there

A Specific Dimension of English Usage by a Subculture Essay

A Specific Dimension of English Usage by a Subculture - Essay Example For example, if someone has developed a code that is questionable, some hackers may call for a ‘sanity check.’ A sanity check is the â€Å"act of checking a piece of code...for completely stupid mistakes.†1 This implies that at the time of writing the code the hacker was not in his or her right mind. As another example shows, when hackers talk about how something is ‘fab,’ they very rarely mean that something is fabulous. Rather, they are saying that something is fabricated. For example, someone who ‘fabs’ a chip is creating a silicon foundry. These are just small examples of how hacker slang is used within the continuum of the community. Of course, there are pages and pages worth of slang that one could use, so hacker slang would have to be learned over time. However, it could be done. These illustrations of hacker slang show just how particular the hacker community can be when describing various elements of their lives as code designers and code breakers. III. Analyzing Hacker Slang There are several reasons why hackers use slang. Every word that is said is intentional, even if hackers use emoticons in their conversations online. If one analyzes hacker slang, one will realize that every little symbol and word can carry double and even triple entendres, with multiple shades of meaning behind every keystroke. This is the fascinating world of hacker slang. People in the hacker community use this slang intentionally so that outsiders cannot understand it. Just like getting into any community or group to be accepted, one has to ease into the culture of a particular group. For example, a homeless man doing a presentation for venture capitalists on Wall Street wouldn’t walk into a boardroom, full of executives wearing rags, with a cardboard sign saying â€Å"Will work for food.† Rather, he’ll find the wherewithal to buy or rent a nice suit, prepare a resume and then go pitch his idea for the presenta tion. In order to ‘fit in,’ one must look and act the part. IV. Explaining the Usefulness of Hacker Slang The usefulness of hacker slang is a rite of passage within the hacker community. People build code together, work on open source software and freeware together; they become a small, close-knit community—but online. â€Å"The special slang vocabulary of hackers helps hold their culture together—it helps hackers recognize each others’ positions within the community and expresses shared values and communities. However, as with most slang cultures, not knowing the slang or using it inappropriately defines one as an outsider.†2 So, not only does hacker slang keep the people who are not in the hacker community at the fringes but it can as well help hackers know who is in the community that they don’t know—much like any other secret language would do. ‘White hat’ hackers — or ethical hackers — are, probab ly, more important for companies and are useful to prevent Distributed Denial of Service attacks on organizations with complicated systems which are in source code. ‘White hat’ hackers, as they are known, is a slang for the fact that these people find vulnerabilities in companies’ codes on purpose in order to save them millions of dollars so that they don’t get hacked by ‘black hat hackers’ (unethical hackers). â€Å"‘

Thomas Jefferon - Time as President ONLY Research Paper

Thomas Jefferon - Time as President ONLY - Research Paper Example As public official, historian, philosopher, and plantation owner, he served his country for over five decades.† (Brief Biography of Thomas Jefferson. Thomas Jefferson's Monticello 1) The election of President Thomas Jefferson was regarded as the coming of revolution in the United States. Thomas Jefferson initiated many changes and developments in the state of United States. One of the main changes and developments with regard to annexation of different territories was the Louisiana Pact from France in 1803. In domestic affairs Jefferson tried to weaken Federalist influences, especially in the judiciary, and succeeded in limiting the size of government by reducing taxes and the national debt. Other actions taken by Thomas Jefferson were to weaken the federalist influence in the state administration and the machinery. He did this to enable greater participation of people in the State institutions such as the Judiciary, the executive and the legislature. He also pioneered in the r eduction of the size of the total number of the people in the Government by reducing the nation al debt of the country as well as scaling down the total taxation in the great country of United States. This heavily contributed to the growth of United States in the early 1800s. (Mannix, Richard 121) Jefferson’s Democratic Views: Thomas Jefferson was by nature a liberal politician who devoted the idea of freedom more than anyone else during his days in the office. Following is a quote from the great man himself on his idea of democracy: â€Å"A wise and frugal Government, which shall restrain men from injuring one another, which shall leave them otherwise free to regulate their own pursuits of industry and improvement, and shall not take from the mouth of labor the bread it has earned. This is the sum of good government, and this is necessary to close the circle of our felicities.† (America's Homepage and the Virtual Tour of Washington, D.C 1) The concept of Jeffersonian Democracy was quite prominent at the time of the term of office of Thomas Jefferson in the White House. He believed that the republican ideals of democracy best suited the United States. He envisaged a state where each and every individual would take part in the public duty and would strive to reduce or diminish corruption at every level in the country. The Domestic Policy of Jefferson: Thomas Jefferson was a liberal at heart. His domestic policies included the reduction of national debt by keenly focusing on federalism in the state. In the office of President, Jefferson appointed his own cabinet people and other high level office bearers as he was given the freedom to choose the people he wanted in the Government. Thomas Jefferson was a big supporter of the Lewis and Clark expedition and was instrumental in making it happen since he gave his total commitment for that project. Jefferson released the prisoners under the Sedition Act, which was repealed at the beginning of his Preside ncy. He took the initiative to remove the Act since according to his vision it was obstructive in nature and did not confine to the principles of free speech in the country. The Judiciary: Thomas Jefferson was quite skeptical of the judges appointed by his predecessors in the judiciary. He said that the

Business Issues and the Contexts of HR Assignment

Business Issues and the Contexts of HR - Assignment Example The human resource manager also plays a great role in reconciling the owners or managers of the company and the workforce, when a crisis arises in the company the human resource manager, as he is closer to the people than the owners are works to bring the two parties jointly to come up with a resolution. The economic world has been faced with similar problems when it comes to human resource management. This is because human resource is dynamic and ranges from skilled to semi skilled to skilled labour. The growing competitive world has worked to put resource managers on their heels to seek professionalism and to make the competitive in the economic world. As competition increases the natural resources decreases, this brings us to the term survival for the fittest and only the fittest company will survive, many companies are investing heavily on skilled labour that has also gained its competition in the market (Human Value Management, Jac Fitz-Enz, 1990). Technological innovations have taken a centre stage in the dynamic economic world creating need to arm the workforce with the skills. In many companies workforce competent in the IT sector have an advantage over the others. Information communication technology has enabled companies to save on costs of production and has made it easier to market their goods and keep a good flow of information within and outside the company. With the growing inflations and the world, economic crisis it has become essential for companies to cut on their spending and the human resource department has not been saved the headache. Networking has become another key factor in the evolving world. Social sites such as Face book, twitter, what sup and Skype among others have played a major task in the marketing of the products. This means that some human resource personnel have to be able to cope with this to remain competitive. It has changed people’s ways of living and doing

Deaf reading reaction number 2 Coursework Example | Topics and Well Written Essays - 250 words

Deaf reading reaction number 2 - Coursework Example Ideas such as this stand out to me and are in line with my beliefs no bias should exist in the provision of education. My knowledge in this area reveals that the most urgent need of the deaf children is the urge for communication. However, these are always hampered if the child does not receive ample guidance and understanding from the teachers and fellow children. This fact is as well brought out in the article. Therefore, any setting which fails to meet the communication and related needs of a deaf child should be avoided. I’ve also understood better that it is the responsibility of everyone to enhance this success in the education of our deaf children. There should be a shared responsibility between the state and the community in which the child lives to help them acquire education. All of us must be accountable for the educational achievement and inclusion of all deaf children into the education system for their benefit (Cerney

Tort Law Essay Example | Topics and Well Written Essays - 500 words - 1

Tort Law - Essay Example Because of the combined efforts of the county hospital staff, and Dr. Andrews the disability that will make Bobby’s life more difficult now will be doubly worse. Ace Sports might argue that Bobby shares comparative negligence because he should not have dunked the ball. However, had it not been Bobby who cut up his wrists dunking a ball, it would have eventually happened to some kid with the metal dangerously positioned as it was. Ace Sports had a contractual agreement with the school and a social duty to install a safe product. Gary Owen defines the five components of negligence as duty, breach, cause in fact, proximate cause and harm. Duty involves choices. â€Å"Negligence law assesses human choices to engage in harmful conduct as proper or improper. . . .Serving in this manner as the foundational element of a negligence claim, duty provides the front door to recovery for the principal cause of action in the law of torts† (Owen, 2010, p. 1674). Ace Sports had a duty to install a safe basketball hoop and breached that duty by leaving harmful metal sticking out around the rim. Bobby just happened to be the first to encounter the piece s of jagged metal. The school, of course, shares no liability because they relied on the competency of the people they hired to install the rims and presumably had no knowledge of the sharp rims. The first hospital, City General, where Rachel took Bobby, has some responsibility in Bobby’s hands being amputated. Their staff had a duty to treat Bobby at least to a point where no further damage would have been caused by a delay. Obviously, from City General’s point of view, they could have treated Bobby and then not been paid because he had no insurance. Their policy implies they had the right to refuse service based on a patient’s uninsured status and therefore his ability to pay for treatment. Paul H. Rubin calls medical care a commodity, specifically an â€Å"ambiguous product.† Rubin

Literature & Community Essay Example for Free

Literature Community Essay Literature can reflect the lives of individual characters and more importantly it can allow the reader to put the character or conflict in context by revealing the community through the eyes of the individual. In the instances of William Faulkner’s â€Å"A Rose for Emily† and John Updike’s â€Å"AP,† the community plays a central role for the narrator. The community and people are filtered through the lens of   Sammy the checkout boy and the unknown narrator. Both belong as part of the larger community but their observations allow the reader to glean a closer, though biased look of the other characters such as Emily and the girls roaming through the AP. Their narrations reveal the closed sensibilities of two communities separated by decades and the leaps of modernity, but the New England town of Updike’s story is no less judgmental or structured than the Faulkner’s 19th century southern community. In â€Å"A Rose for Emily,† Faulkner shows Emily only through the eyes of the other community members. Haughty and self-contained, she is part of the community legend but not part of the reality of the town, described from the beginning as â€Å"a tradition, a duty, and a care; a sort of hereditary obligation upon the town†(Faulkner, W. 2001; p.79). Their day-to-day lives continue with or without the presence of Emily, her death excites only curiosity. She is a living eccentricity who in her secrecy has elicited the town’s curiosity. They feel â€Å"not pleased exactly but vindicated† (2001; p. 80)   in Emily’s inability to marry successfully and heartened by the pity they can feel for her financial straits. The individual woman has long fallen to the wayside as the legend of her odd nature is absorb as lore. Presented through the eyes of the narrator, the reader never really attains a complete understanding of Emily as an individual character. Instead, Faulkner presents both facts and suppositions to show the mixture of gossip and fact that had created the myth of Emily. Stripped of her individuality by her inability to be part of the community and the community’s inability to accept her, Emily becomes a two-dimensional caricature of a woman. The reality of her preceding years, shown in the long-dead corpse lying in the bridal chamber and the gray hair upon the pillow beside, will simply be added to this myth. The narrator makes no attempt to explain this strange image but implies in the form of the rest of the story that this will be added to the legend. Faulkner’s story shows how the community can change an individual into a story, through their perceptions and judgments. Updike’s â€Å"AP† shows a similar trend in how judgmental assumptions can replace the reality of an individual. The community in this case is the closed community of an afternoon supermarket crowd who represent the town at large. In much the way Faulkner’s narrator reflects the views of the town, Sammy expresses and relays the perceptions of the â€Å"few house-slaves in pin curlers† (Updike, J., 2001; p. 33) and the judgmental manager. His observations of the other people in the supermarket and their reactions to the girls, both verbal and non-verbal, show the communitys perception of the girls character based on shallow assumptions. Sammy also unwittingly reduces the girls to embodiments of his own sexual desires. While he is outraged at the treatment they receive, he seems more bothered by the way the opinions of the community alter his own vision of the â€Å"Queenie† (2001; p. 32) and her friends. Like Emily, the girls represent myths for Sammy individually and the community. For Sammy the myth is created from his own hormone fueled ideals that inspire him to the â€Å"heroic† gesture of quitting his job. But why did he not simply stand up for the girls? It is simple, he has created in his minda romantic myth where he is the hero, and they the damsels in distress. For the community, the girls represent a myth of the immorality and indecency of youth. Their exposed flesh merely highlights their growing maturity from the easy acceptance of little girls to questionable teenagers on the cusp of womanhood. Both stories show how the myths of individuals can be created by the perceptions and attitudes of their communities. These myths exist outside the closed ranks of the community because the the communitys inability to accept their difference. With Miss Emily the difference lies in her eccentricies. For the â€Å"Queenie† and her friends their difference lies in the communitys difficulties in reconciling these generational changes with the children they once were and the women they would become. Unable to accept these women as part of the communitys indentity, they are reduced to mere myths in the eyes of the community members. References Faulker, W. (2001). A Rose for Emily. In R. Diyanni (Ed.). Literature: Reading Fiction, Poetry and Drama. (5th ed.). New York: McGraw Hill. pp. 79. Updike, J. (2001). AP. In R. Diyanni (Ed.). Literature: Reading Fiction, Poetry and Drama. (5th ed.). New York: McGraw Hill. pp. 32.

Choosing between mischel and rotters explaining personality

Choosing between mischel and rotters explaining personality Both Julian Rotter and Walter Mischel proposed the social cognitive approach to personality. Known as social cognitive theorists, Mischel and Rotter suggested that conscious thoughts and emotions determine the difference between people and guide the way they behave (Mischel, 2004). The social cognitive approach is not based on the description of an individuals personality rather than on the principles of human learning. Thus, they believe that our personality is formed through the learning processes such as observation and interaction with the family and others in social situations. From an interactionist point of view, peoples interaction with their environment predicts their behavior. Rotter suggested that changes in personality can occur at any time but the basic unity that it has prevents it from changing as a result of minor experiences. Rotter talked about the law of effect, as such, he believed that the way people act is a determinant of an anticipated goal. According to Rotter, four variables predict human behavior: behavior potential, expectancy, reinforcement value, and the psychological situation. Behaviour potential is the first component of Rotters theory. Behaviour potential refers to the possibility of engaging in a specific act in a particular situation. A person has a choice of behaviour to acquire in a given time and place. The second variable is Expectancy which refers to the a persons expectancy that a given behaviour will lead to a reinforce. Expectancy can either be General or specific. A specific expectancy is the belief that a particular behaviour at a certain time and place will lead to an outcome. General expectancies are the beliefs that anything a person is doing will make a difference. Rotter believed that the combination of the specific and general expectancies lead to reinforcement. The effort a person devote to achieve his goal will be determined by the total expectancy. The third variable is the reinforcement value. Reinforcement value is Rotters conception of motivation. The thing a person wants to attain has high reinforcement value. The constancy of expectancies and situational variables when there is preference of reinforcement shape behaviour. According to Rotter the perception of people known as the internal reinforcement influences behaviour. The fourth variable considered by Rotter is the psychological situation which is in his prediction formula. He believed that peoples interaction with their environment result in their way of behaving. He suggested that different people will interpret the same environment differently. Moreover, Mischels cognitive affective theory does suggest that individuals behaviour is characterized by the beliefs that they learn, expectancies and feelings but along with that he claimed that these particular characteristics make them different from other people. He termed these characteristics as cognitive person variables which shows the dimensions of the difference between people differ (Mischel, 2004, 569). Mischel named some important cognitive person variables that affect a person when adapting to an environment (Shoda and Mischel, 2006) : Encoding strategies are a persons belief about his environment and other people. Unlike the social learning theory, people make use of their cognitive processes to form personal constructs from the external stimuli. The way people encode an event is different which shows their individual differences in personal constructs. Also, Mischel suggested that stimulus can be altered by how people interpret experiences and to what they attend selectively. Expectancies refer to the persons belief of his capacity and what the person expects from his previous behaviour. Affects refer to feelings and emotions. Affective responses emphasize on a persons behaviour is determined by the interaction of peoples cognitive processes with a specific situation. The affective responses are not separable from cognitions and they influence other cognitive-affective units. Goals and values are what the person want to achieve and believe in. Competencies and self-regulatory plans refer to the persons capacity in terms of his thoughts and actions, his ability to engage in goal directed behaviour. As people do not attend to all stimuli in the environment, they selectively create the world in which they live. Also, the self regulatory plans make people to plan and maintain their behaviours. According to Mischel, these cognitive variables as well as the features of the situation have to be identified to predict a persons behaviour in a given situation. Hence, the interaction of the person and situation lead to behaviour. Mischel suggested that only if a person come upon a specific behaviour, then his behaviour will reflect the characteristics he has learned in that particular situation (Kammrath, Mendoza-Denton and Mischel, 2005). Rotters social cognitive theory was based on the locus of control whereas Mischels cognitive affective theory was based on situation versus person variables. Mischels theory was an extension of Rotters social cognitive approach. Just like Rotter believed that peoples reaction to environmental forces are more determined by cognitive factors than immediate reinforcements, Mischel claimed that behaviour is determined by both situation variables (environmental factors: rewards and punishments) and person variables (internal personal factors). The two person variables : expectancies and subjective values in Mischels theory have the same meaning as in Rotters model. As an extension of Rotters social cognitive theory, Mischel added other person variables like competencies, encoding strategies and self regulatory systems and plans. Mischel strongly believed that the interaction of both environmental and personal factors develops behaviour. He claimed that we have to take into account what we know about a particular person and the present situation to predict the latters behaviour. Furthermore, he laid emphasis on how emotions and person variables interacted. He argued that negative emotions like depression affects peoples interpretation of their experiences and expectancies they hold about the future (Mischel and Shoda, 1995, p.498). Also, Mischel suggested that emotion variables just like cognition depend on how people interpret and label their experiences. The cognitive-affective personality system proposed the consistency paradox which refer to the variability across situations and stability in a persons behaviour. Mischel believed that variations in the behaviour pattern is neither caused by random error nor the situation alone. He rather believed that these variations in behaviour patterns predict behaviour that mirror stable patterns of variation within a person. Mischel and Shoda (1995) devised the Ità ¢Ã¢â€š ¬Ã‚ ¦then framework which they believe can conceptualise the variations in behaviour. The relationship of the ifà ¢Ã¢â€š ¬Ã‚ ¦then in this framework is as such: If A, then X; but if B, then Y. A and B are taken as situations in which the individual is in and X and Y are the ways people behave as a result of the situations they are facing. For example if Mark is provoked by his wife (situation A), then he will react with aggression (X). if changes and so, then also changes. In the first situation If Mark is being provoked by his wife (situation A), he will react aggressively (X). In a second situation (B), if Mark is being provoked by his boss then he will obey with submission (reaction Y). In these two situations we can see that Marks behavior is inconsistent, but Mischel and Shoda believed that being provoked by two different persons is not the same stimulus. Instead, they suggested that Marks behavior reflects a stable behavior pattern. Thus this framework claimed that the way people react to situations depend on cognitions( for example : perceptions, illusions) and affective (for example feelings) related with them. Mischel and Shoda (1995) proposed a second example where two persons are qualified as irritable but their irritability is caused differently. In the example he said that 2 persons are irritable: Person 1 likes to be the center of attention and likes interaction with others. Thus, Person 1 gets irritable when no one pays attention to him/her. Person 2 likes to be alone and gets irritable when people start to relate their lives. In addition to, there are two situations: Situation A reflects no interaction among people (e.g. Business meeting), It is just a boring situation. In situation B, such interactions are mostly frequent (e.g. parties). Therefore, based on ifà ¢Ã¢â€š ¬Ã‚ ¦Then Framework, Person 1 will feel irritated in situation A and not B, whereas Person 2 will feel irritated in situation B and not A. The Ifà ¢Ã¢â€š ¬Ã‚ ¦then framework is based on the Behavioral Signature of Personality. The Behavioural Signature of Personality is the variation in an individuals behaviour in specific situations. In the example of Mark; his Behavioral Signature of Personality is his consistent manner to vary his behavior across situations; that is he will not react aggressively in all situations (Feist, 2004). M ischel took traits into consideration and contend that some basic traits are persistent over time. Mischel himself argued that the idea of consistency of personality across situations is not right. Mischel and Peake (1982) examined the consistency of conscientiousness and friendliness in college students. The result was that students responded inconsistently across situations. Mischels social cognitive theory maintains that peoples behavior is specific to the context of the situation. For example, somebody can be honest at work but can cheat on taxes. This approach does not predict depends that behavior will be consistent across situations. Behavior depends mainly on the consequences of the actions (such as rewards). However, according to Mischel, consistency can occur when the same behavior is reinforced in a variety of situations or if a person is unable to discriminate among situations. For Mischel traits can be useful as they provide summaries of multiple behavioral observation s and as such have descriptive usefulness. Traits affect behavior differently in different situations under certain conditions. For example, the trait of aggression will be apparent only under circumstances like when a person feels frustrated or angry. People with the trait aggressiveness act differently from those who are low in this trait. Moreover, Mischels theory considers the prior experiences in life. The prior experience play a role in situational context. Thoughts and emotions activated by a particular situation are the results of prior experiences with the particular situations. Therefore, situational variables as well as experiences play a role in the occurrence of any behavior. Rotter, on the other hand, attaches great importance to needs of people, as needs indicate the direction of behavior. Mischel talks goals only. Whereas Rotters theory speaks of goals when the focus is on the environment and speaks of needs when the focus is on the person. Rotter and Hochriech (1975) listed six categories of needs: recognition-status, protection-dependency, love and affection and physical comfort. In my own view, Mischels theory is better off than that of Rotters. Mischel even took into consideration the personality traits which he believed account for little of the variance in human behaviour. His aim was to replace traits like sociability or dominance into traits of his own invention. His theory was closely based on the social learning theory of Rotter but he combined the social learning theory with the knowledge about mental processes from cognitive psychology. Mischel with the help of his student, Shoda issued an updated version of his original theory. His new version had five variables instead of four and the new variable was affects, feelings or emotions. The addition of the new variable was due to the research made in 1995 which found that social information and processing and coping behaviour was influenced by affects and emotions (Mischel and Shoda, 1995, p.252). Another aspect which Mischel included in the new version of the theory was the description of personality as a cognitive-affective system. According to his new theory, he claimed that the importance in the five cognitive social learning person variables lie in their simultaneous interaction. Therefore, personality is a stable system that mediates how the individual processes, chooses and constructs social information and produces social behaviours (Mischel and Shoda, 1995). The cognitive affective personality system further claims that a persons behaviour will change based on a particular situation but in a meaningful manner. Mischel and Shoda (1995, 1998, 1999) even devised a framework and suggested that variations in behaviour can be predicted from it and he took into consideration the consistency paradox in explaining peoples behaviour. Moreover, Mischel places his cognitive theory against the traditional trait theory. As such, he argued that his theoretical cognitive person variables are superior to the traits as they express scientific rather than understanding. Unlike Rotter, Mischel and his colleagues believed in the importance of moving from a theoretical perspective of personality out of conceptualizations like irritability to a more scientific conceptualizations like encoding competency. Mischels theory is an advance over the trait approach as well. His person variables focus on the psychological processes in shaping behaviour rather than on the behaviours itself. Another advantage of Mischels theory is that individual differences in behaviour become conceptualized as patterns not as average levels.

International Marketing: Franchising and Entrepreneurship

International Marketing: Franchising and Entrepreneurship The past twenty years has seen an unprecedented internationalisation of business and growth of multinational organisations.   Some analysts credit these large multinational firms with more economic impact than many nation states.   This has greatly changed the way marketing is done.   Global markets are extremely difficult to define, and variables significantly more complex and diverse.   The decision to take a company outside the UK involves careful analysis of risk and benefit factors, consideration and selection of potential markets, planned market entry, and development of market penetration over time.   While this can be done through a number of strategies, franchising is a growing means of achieving international presence.   In particular, McDonald’s and The United Colors of Benetton represent two distinct yet successful examples of effective international marketing in globally franchising firms. DECIDING TO FRANCHISE INTERNATIONALLY With the increase in international franchising and its impact on marketing, a number of studies have been conducted on various related aspects.   One first consideration in literature is what leads to the decision to go international, and how this stimulates marketing within the firm.   It is first helpful to consider the relationship between parent companies and their subsidiaries, whether franchises, partnerships, or company-owned outlets.   Structurally, large multinationals such as McDonald’s and Benetton are â€Å"better viewed as inter-organisational networks than monolithic hierarchies,† because each subsidiary can take actions that affect the company as a whole (Birkinshaw 2000, 2).   Corporate structure is determined by interplay between parent and subsidiary, with both responding to and driving needed changes in the business environment (Birkinshaw 2000, 4).   Sometimes it will be the subsidiary that pursues markets, making a â€Å"proactive and del iberate pursuit of a new business opportunity† in order to â€Å"expand its scope of responsibility† (Birkinshaw 2000, 2). Eroglu (1992) studied determinants in firms’ decisions to franchise internationally.   He found two sets of â€Å"perceptual variables – perceived risks and perceived benefits – † determine a company’s decision (19).   When the perceived benefits outweighed the perceived risks, the company would proceed with expansion.   Cost/benefit analysis in one common method for measuring benefits versus risk, but again, is filtered through the perceptual opinions of decision makers.   It is therefore to consider the variables as perceived benefits and perceived risks (Eroglu 1992, 23). Additional research cites factors leading to international franchising as either push factors or pull factors.   Push factors include market saturation, competition, and diminishing domestic profits (Alon and McKee 1999, 76).   For example, after fifty years of franchising in the United States, there are a limited number of good locations for domestic franchises that do not already have a McDonald’s restaurant.   Should McDonald’s continue to build restaurants in a saturated market, they will begin to cannibalise each other, with one McDonald’s competing with another nearby for market share.   This is not a healthy long-term scenario for either the franchisee or the parent company.   In the case of Benetton, more and more fashion retailers start-ups and expansions have greatly increased competition within the sector (Barela 2003, 114). This competition reduces the potential and actual profits of both current and future outlets, causing the firm to explo re other markets where competition is less intense, and market share more easily won.   Pull factors include political changes, such as the opening of Eastern block countries to Western investment, economic changes, such as the growth of a formerly underdeveloped nation to the point it can sustain retail outlets, and the formation of regional trading units that seek out franchise opportunities (Alon and McKee 1999, 76).   Both McDonald’s and Benetton have been swift to move into emerging markets, even when other multinationals have delayed.   For example, franchises in Kazakhstan require complex business licenses, which has deterred foreign investors.   Benetton is one of the few Western companies to move into Kazakhstan, doing so through its typical franchise license method (Anon 2001, 5).   Nigeria was not an initial new market target for McDonald’s, as the average worker there will work over eleven hours to pay for a value meal.   However, the company has entered the country successfully at the initiation of local franchisees, who locate their restaurants in more economically viable areas of the country (Vignali 2001, 97).   Global market initiatives are often â€Å"driven by unmet product or market needs amongst non-local suppliers and customers (Birkinshaw 2000, 23).   In addition to push and pull factors, there are two theories in the study of franchising that explain the decision to move into international locations.   Both address one of the most debated topics in franchising research: why the parent company would want to franchise, when company-owned units provide a higher rate of return (Elango and Fried 1997, 69).   Once a business achieves a certain size, it is more profitable to the parent company if wholly owned.   For example, a typical franchisee may make a forty percent margin, and pay half of that to the parent company.   â€Å"With the right economies of scale, the franchisor could recoup more of that profit margin by owning the company outright† (Hoar 2003, 78). The first, resource scarcity theory, contends that companies lack the resources such as capital, local market knowledge, and managerial talent to open international outlets on their own (Altinay 2004, 427).   By recruiting local franchisees who supply capital, management, and knowledge of the local market, franchising organisations can achieve internationalisation not otherwise possible (Altinay 2004, 427).   The parent company would not be able to expand, particularly on an international level, without the assets offered by the franchisee.   This theory is more easily applied to small and medium-sized firms which obviously lack the assets for internationalisation than it is to either McDonald’s or Benetton.   Interestingly both organisations do have some company-owned holdings.   For McDonald’s part, Ray Kroc once contended he was in the real estate business, not the restaurant business, citing the large passive income generated from the leasing of McDonaldâ €™s properties to individual franchisees (Vignali 2001, 97).   Agency theory is based on the relationship between the principal party, in this case the parent company, who owns or control a set of economic assets or functions.   They delegate work to the agent, in this case the franchisee, who operate on the principal’s behalf (Doherty and Quinn 1999, 227).   The theory stresses the importance of the process of the transfer of information, the problem of information asymmetry, and monitoring costs associated with both (Doherty and Quinn 1999, 224).   Jensen and Meckling (1975) explain information asymmetry problems occur because the franchisee has detailed information about franchise operations that are not communicated to the parent company, and this causes division between the aims of the parent company and the franchisee.   This is enhanced by the natural tendency for franchisees to operate in their own best interests, even at the expense of the parent company (Altinay 2004, 427).   Applying Agency Theory to a firm’s d ecision to franchise internationally, the company usually does so on the basis of lower costs and decreased risk.   Since salaried managers would be likely to under perform, going with franchisees increases the likelihood of dedicated performance, and therefore reduced monitoring costs (Elango and Fried 1997, 71).   This theory contends that while both McDonald’s and Benetton could open company-owned outlets instead of franchise, the inherent risk and monitoring requirements to the parent company outweigh the economic gains versus franchising.   Internationalisation of a retail entity, such as Benetton, involves the development of operations, sourcing of products, and transfer of expertise.   Doherty and Quinn (1999) cite a number of research studies, which conclude that franchising is a highly effective way to achieve desired results in all three areas in the retail sector (225).   Franchises â€Å"provide the parent company advantages such as economies of scale in marketing and production, while providing or entrepreneurial discretion at the unit level† (Elango and Fried 1997, 68).   In addition, franchises impact the overall marketing strategy and specific marketing activities of the firm as a whole.   Any increase in business activity, such as new outlets or product, should generate additional marketing.   In particular, international franchising usually requires adaptation of marketing products to the local cultures.   In the case of Benetton’s social awareness campaigns, marketing product was intended to be used globally, although some areas and retailers found some of the photos disturbing or inappropriate (Barela 2003, 118).   While the series certainly raised awareness and sales did increase during the time they were in use, there is contention whether the marketing scheme helped or hurt retailers’ bottom line in many locations (Barela 2003, 118).   While McDonald’s has had its own less effective marketing programmes, it has not created the same type of reaction as Benetton.   McDonald’s thoroughly researches each new market to determine the best, most effective, and least offensive marketing practices.   Only then is a marketing mix de veloped.   This often leads to the company adapting its global marketing strategy and components for a specific geographical region or cultural group (Vignali 2001, 97).   MARKET CHOICE Choice of market has also been a subject of much research.   â€Å"Each   concept and country must be considered separately in relation to a multitude of issues about the market, potential franchisees, legal matters, receptivity to franchising in general, and feasibility of the particular concept† (Maynard 1995, 69).   â€Å"In international markets, franchise relations are influenced by the extent to which the overseas franchise system can be transferred into the local market in terms of product acceptance, suitable local presentation and transferable support services† (Connell 1999, 86).   Legal concerns are of particular importance, since they differ so greatly from country to country.   For example, there is currently no legislation in the UK that regulates franchising (Hoar 2003, 77).   The European Union adopted block exemption for franchises, which protects them from antitrust laws.   â€Å"France, Mexico, and Brazil have enacted laws similar to th ose of the United States, requiring franchisors to provide presale disclosure to prospective franchisees, while Australia and Italy have adopted voluntary codes pertaining to presale disclosure and other requirements† (Maynard 1995, 71).   Atlinay (2004), citing a number of research studies, determined that several organisational determinants directly impact market choice.   Organisation size greatly determines the number of franchises that can be supported, as each must be supplied with product and support (Altinay 2004, 429).   Operating and international experience have both been shown to positively effect the decision to franchise.   In general, the greater the experience of decision-makers, particularly if they have lived or worked abroad successfully, the greater likelihood they will pursue markets beyond current operations.   (Altinay 2004, 429).   Company leaders may also recognise that competitive pressures in current markets make growth and expansion there unlikely or prohibitively expensive.   Similarly, the external environment of the markets under consideration may make them more or less attractive to potential investors (Altinay 2004, 429).   For example, some governments have highly restric tive business laws, while others provide little or no protection for franchisers.   The former makes both starting and doing business difficult, while the latter puts the franchiser at risk.   A supposed franchisee could simply take the business model or proprietary systems and go out on their own, cutting the franchiser out of their rightful position in the relationship. Other researchers have concluded geographical and cultural proximity are major determinants of market choice (Alon and McKee 1999, 76-77).   Specifically, organisations will choose markets based on their physical closeness or cultural similarities to the head office.   For example, the areas most likely to begin franchises of UK businesses are Ireland and France, while US franchisers first target Canada and Mexico (Alexander and Doherty 2003, 15).   The logistical issues of transporting people and product are greatly reduced when franchises expand into nearby countries, rather than ones far removed.   After geographically immediate countries, the next areas targeted for franchise are those with similar cultures to the organisation’s host country (Alexander and Doherty 2003, 15).   For example, UK retailers franchising in the US, Canada, or Australia can expect relatively similar customer groups, requiring little adaptation of product or marketing materials.   Train ing, advertising, and other organisation material can remain in English, with no need for translation or significant cultural variations (Alexander and Doherty 2003, 16).   In practice, some franchisers leave market choice almost entirely up to the initiation of franchisees, while others are more proactive.   In a best-case scenario, both the subsidiary and parent company evaluate the local market, the internal market, and the global market when considering possible markets (Birkinshaw 2000, 9).   For example, McDonald’s both requires market justification from franchisees and carefully evaluates each new market opportunity before allowing franchisees to proceed (Vignali 2001, 97).   Market approval is heavily dependent on resource allocation, that is, there must be sufficient resources available and available at that location for the market choice to go forward (Birkinshaw 2000, 45).   MARKET ENTRY Various factors have been found to contribute to the method, location, and timing of market entry.   First, there are a number of different methods used in international expansion and franchising.   Direct franchising, joint ventures, and master franchising are all common.   In direct franchising, the parent company seeks out potential franchisees in market areas it has selected for development (Maynard 1995, 66).   While it requires greater involvement by the parent company, it also allows the organisation to be more selective in franchisee choice and therefore have more control over the foreign operation (Maynard 1995, 68).   Franchisees may be solicited through newspapers or similar media outlets, but are more commonly sought through recommendations of other successful franchisees (Noren 2001, 62).   This method is similar to the licensing franchise arrangement typical of Benetton retailers worldwide; in some areas Benetton relies on a master franchiser, described belo w (Barela 2003, 116).   McDonald’s develops most of its franchises through a hybrid form of direct franchising, although individual franchisees initiate the franchising opportunity with McDonald’s, rather than the organisation needing to seek them out (Noren 2001, 63). Sometimes the parent company actually joins with a local firm to move into a foreign market.   This can be through acquisition or merger, but is more commonly accomplished through a joint venture.   This is when the companies join forces to create a distinct third company owned by both partner firms† (Maynard 1995, 66).   â€Å"Joint ventures create more-cumber-some tax and financial issues than the other two approaches, but they have other advantages, which vary depending on the partnership arrangement† (Maynard 1995, 68).  Ã‚   The created company then sometimes initiates or supervises franchise relations within its country or geographical region, and sometimes oversees company-owned units (Maynard 1995, 68). The most common approach to international franchising, and one used in part by Benetton, is the master franchisee.   This person is typically a well-capitalized local businessperson, with good understanding of local laws and culture, established relationships, and knowledge of the marketplace (Maynard 1995, 67).   They are recruited through local media such as newspapers, industry sources such as trade magazines, and international brokers.   Some governments also assist in the process; for example, the United States Department of commerce â€Å"seeks out foreign partners for US companies through its Gold Key program† (Maynard 1995, 69).   In this model, the master franchisee purchases the rights to develop franchise units within a specific area; this territory is often an entire country.   â€Å"After establishing a successful track record, the franchisee may be granted additional territories† (Maynard 1995, 67).   Master franchising requires minimal cost an d involvement on the part of the parent company, yet provides some accountability within the geographic region (Maynard 1995, 68).   Most importantly, â€Å"the master franchisee provides local expertise and oversight of the sub-franchisees whom it chooses to operate individual stores† (Maynard 1995, 68).   Finally, franchisers are â€Å"often approached by would-be master franchisees, who perceive a market for the product or service in a region† (Maynard 1995, 69).   Such contacts â€Å"have opened the door to international expansion for many companies† (Maynard 1995, 69).   Some initiatives put forth by franchisees involve operations within the company.   â€Å"The most critical facilitator of internal market initiatives is the credibility of the subsidiary in the eyes of the parent company† (Birkinshaw 2000, 26).   Such initiatives are geared towards rationalising and reconfiguring the systems within the parent company and increasing the efficiency of resource use, rather than improving external variables or increasing the firm’s resource base (Birkinshaw 2000, 27-28).  Ã‚   McDonald’s has is positioned itself as inexpensive fast food in the United States; its pricing is relatively low as are customers’ quality expectations (Vignali 2001, 97).   In the UK, restaurant prices are significantly higher in general.   Consumers are willing to spend more for restaurant food but also have higher expectations of product quality and service (Vignali 2001, 97).   McDonald’s determines prices for its franchisees based on their local positioning and the prices of competitors (Vignali 2001, 97). In addition, McDonalds’ strategy of place is standardised; the organisation seeks easily-access, high traffic locations regardless of the country or region where the restaurant will be located.   Facilities are also similar, although with subtle regional variations (Vignali 2001, 97).   Benetton similarly emphasises location; as a high-end fashion retailer it is imperative its retailers locate in upscale shopping areas, again regardless of the country where the new outlet is located (Barela 2003, 116).   This allows them to support the higher prices and quality of their products.   For these reasons both organisations require location approval from their franchisees, and do not allow movement of outlets without permission from the head office (Vignali 2001, 97; Barela 2003, 116). Overall, direct and master franchising are the most commonly used methods for market entry by UK firms.   They allow firms of various sizes, from small chains to large multinationals, to successfully internationalise.   Companies can both grow globally and â€Å"reap the benefits of size without sacrificing the benefits of local presence† (Birkinshaw 2000, 1).   The British Franchise Association (BFA) reports nearly seven hundred franchise systems are currently operational in the UK, accounting for more than 30,000 business units (Hoar 2003, 77).   These franchises employ 330,000 people, and represented a total turnover of  £9.5 billion in 2002 (Hoar 2003, 77).   While British firms have been slow to franchise overseas, particularly compared to companies from the US and Japan, they are rapidly catching up.   Over one-third of British retailers with operations outside the country employ franchising to some degree (Doherty and Quinn 1999, 225).   This number incr eases with the number of countries in which a particular firm has operations (Hoar 2003, 77). Factors driving franchisings international expansion â€Å"include heightened awareness of global markets, relaxation of trade barriers, saturation of some existing domestic markets, increasing prosperity and demand for consumer goods in many regions overseas, and increasing ease of doing business internationally because of improved communications and transportation systems† (Maynard 1995, 66).   Both McDonald’s and Benetton have been impacted by at least three of these variables. DEVELOPING THE LOCAL MARKET Finally, entrepreneurs exhibit various strategies to develop the local market, even if they do so as agents or franchisees of a global firm.   The traditional role of a subsidiary or franchisee is to adapt the parent company’s product to local tastes, â€Å"then act as a ‘global scanner,’ sending signals about changing demands back to the head office† (Birkinshaw 2000, 21).   Examples of this would be McDonald’s menu changes, often suggested or proposed by local franchisees, and the use of Ronald McDonald as a spokesman, which was first initiated by local franchisees (Anon 2003, 16).  Ã‚   It is imperative, therefore, that large organisations, particularly those that franchise, create systems and structural contexts in which local entrepreneurial activity is both encouraged and controlled (Birkinshaw 2000, 31).   If no such structure exists, franchisees will often act as free agents, making decisions and taking actions â€Å"that they believ e are in the best interests of the corporation as a whole,† whether or not these conform to the expressed desires of the parent company (Birkinshaw 2000, 2). Research indicates that four factors enhance initiative at the subsidiary or franchise level:   autonomy, resources, integration and communication (Birkinshaw 2000, 31).   High levels of autonomy and resources enhance local and global initiative, but detract from internal initiative.   High levels of integration and communication enhance internal initiative, but detract from local and global initiative (Birkinshaw 2000, 31).   â€Å"Local market initiatives are facilitated most effectively through a moderate level of autonomy in the subsidiary coupled with a fairly strong relationship with the parent company† (Birkinshaw 2000, 23).   In terms of marketing, local franchises have valuable input needed by the marketing teams at the corporate office, and should be respected for both their ideas and their first-hand knowledge of whether something is working.   If this does not occur, the company will suffer from information asymmetry problems, as previously discussed under agency theory (Doherty and Quinn 1999, 224).  Ã‚   When McDonalds decided to use famous athletes in its promotional materials, ads, and television commercials several years ago, they queried local franchisees for suggestions.   As a result, the company was able to choose sports figures recognised in each market area, rather than one internationally known athlete, such as a Tiger Woods, who might have less impact in local markets (Vignali 2001, 97).  Ã‚   A basketball star was featured in ads in the United States, a footballer in the UK, and so forth.   This allowed McDonalds to project a locally appropriate image through its marketing camp aign and further position align local franchises as part of the community, rather than as a foreign restaurant (Vignali 2001, 97).  Ã‚   The company was able to do this because they had previously established systems by which ideas and input could be communicated back and forth between franchisees and the corporate headquarters (Vignali 2001, 97).  Ã‚   Developing market requires initiating or building the demand of the public for a product, and positioning and pricing the product where it is available to meet such public demand (Johnson and Scholes 2002, 370).   The entrepreneur franchisee, therefore, has several strategies available.   He or she can make suggestions to the corporate office.   These are more likely to be well received if backed by solid market data, particularly data not available to headquarters.   The entrepreneur can produce his or her own marketing scheme, if not prohibited from doing so by headquarters.   He or she can become highly active in community activities and use the franchise or its products for market development.   In the case of Benetton, local retailers could, for example, become involved with groups addressing world hunger.   Whatever the strategy, it must result in an increased affinity for the consumer towards the product, brand or retailer, and a corresponding increase in purchas ing. MCDONALD’S CASE STUDY McDonald’s started as a single family-owned restaurant.   In 1948, Dick and Mac McDonald had started a self-service drive-up restaurant in California, using a very efficient delivery system they had invented and named the Speedee Service System.   Ray Kroc, a milkshake salesman, visited the restaurant in 1954, and was so impressed with the system that he convinced the brothers to franchise their restaurant, a novel approach to business expansion at the time (Anon 2003, 10).   The company incorporated and opened its first franchise in 1955, also in California (Anon 2003, 10).   Fifty years later McDonald’s was one of the world’s largest multi-national organisations, operating more than 31,000 stores in 119 countries.   Over eighty percent of restaurants, including almost all international outlets, are franchised (Anon 2003, 123).   McDonald’s actively promotes its core values of quality, service, cleanliness and value, and requires this emphasis of all its franchises, regardless of location or local culture (Anon 2003, 123).   When it comes to choosing franchisees, therefore, McDonald’s is highly selective (Noren 2001, 60).   Franchisees must go through a lengthy interviewing and training process, usually two years or more, without pay.   They are also required to make significant capital investments, a high percentage of which must be from their own (non-financed) resources (Noren 2001, 61-63).   â€Å"Franchisees are required in their contract to become involved in their local community,† a practise which further localises the international chain (Noren 2001, 62).   It is important to note that McDonald’s franchises are under a great deal more organisational control than many other companies’ franchising models.   This prevents devaluing the McDonald’s product through loss of uniformity or free-riding from local operators, but also inhibits entrepreneurial innovation (Noren 2001, 63).   For example, headquarters can relocate a restaurant if they so desire, and often own the property and facility, which is leased back to the franchisee.   Local operators are not allowed any variance in product without permission from the parent organisation (Noren 2001, 62).   Training is very specific and highly regulated throughout the company.   However, franchisees do have considerable input at the organisation, provided they follow the proper channels and secure approval before acting.   Many of McDonald’s promotional and menu items have come through the suggestion of local franchisees.   A franchisee in Cincinnati, Ohio, first suggested fish sandwiches so as to be able to attract Roman Catholic families on Fridays.   A franchisee in Pittsburgh suggested the Big Mac, another in California developed the Egg McMuffin, and two restaurant operators in Washington, DC, first used Ronald McDonald as their local spokesman (Anon 2003, 16).  Ã‚   Another supported the company’s first investment in what would become the Ronald McDonald House Charities (RMHC), a foundation began in 1974 that gave families of sick children a place to stay near their children’s hospital.   Besides providing a much-needed social service, the charities have been an excellent public relations strategy.   Current services ha ve been expanded to include scholarships and free health care through mobile health trucks.   RMHC currently operates in twenty-six countries (Anon 2003, 122).   In recent years McDonald’s has further increased the ability of local franchisees to run their own local promotions.   For example, a long-time McDonald’s owner in Florida (USA) reported a twenty-percent increase in same store sales, and attributed this increase to local advertising on television and in print.   He creates his own ads in line with national promotions, such as showing pictures of McDonald’s products at sale prices, with the national theme music of McDonald’s current marketing campaign playing in the background (Kramer 1999, 6).   Critics contend such loosening of marketing standards threatens brand dilution, although the company differs in opinion.   McDonalds has benefited from the input of their franchisees in other countries, who assist the restaurant in adapting the menu and marketing to local tastes and needs (Vignali 2001, 97).   Some McDonalds products are standard throughout the organisation.   For example, french fries are included on all McDonalds menus worldwide and are subjected to intense quality control to maintain sameness (Vignali 2001, 97).   Other products are adapted to the local tastes of the region.   At a McDonald’s in France, wine is available with a meal, while in the United States the strongest beverage on the menu is chocolate milk.   Israeli McDonald’s serve sandwiches without cheese, a kosher requirement, Japanese McDonald’s offer rice and salads featuring teriyaki, and some other Asian outlets offer goat (Vignali 2001, 97; Anon 2003a, 99).   The company’s primary product mix of hamburger, fries, and a coke, however, remains constant throughout McDonald’s worldwide.   Most importantly, the organisation provides a system of input to its franchisees that allows controlled entrepreneurial activity at the franchise level. BENETTON CASE STUDY Luciano Benetton founded his colourful sweater retailer shortly after the end of World War II, and the company remains family-owned and operated.   The company is known for its innovative operation and management methods, and its large network of subcontractors who produce the Benetton products (Barela 2003, 113).   Acting as a franchisor, Benetton â€Å"sells and distributes its products through regional agents, each of whom is responsible for developing a certain market area† (Barela 2003, 113).   The company arranges licensing agreements with local business people through these master franchisors, who then sell Benetton products.   There are eight-three agents internationally, who are supervised by seven area managers (Barela 2003, 115).   As a manufacturer, the company has high control of its product quality and design, and can control its franchisees through withdraw of product.   â€Å"Its success has become an example for multinational businesses around the world† (Barela 2003, 114).   Benetton currently has more than 7,000 franchises worldwide (Ivey 2002, 13). The company provides franchisees with product and the use of the Benetton name.   It â€Å"expects each store to develop its market successfully,† with the help of some global marketing support (Barela 2003, 115).   This allows a wide variety of entrepreneurial activity on the part of local franchisees, who can develop and run marketing programmes alongside those provided by corporate headquarters.   Store location and control, product display and choice, and community involvement are all decisions left up to the individual franchise owner (Ivey 2002, 14). The company has recently begun to move into directly operated stores, particularly in high-cost areas where franchisees have been difficult to attract, such as the Madison Avenue area of New York City and   High Street in London (Ivey 2002, 14).   This allows it to maintain its market position as a superior

The Two Sagas of the Epic of Gilgamesh :: Epic Gilgamesh essays

The Two Sagas of Gilgamesh Western literature has few epics of any real greatness: readers can probably name most of them and count them on their hands with a few fingers left over. Of these, The Epic of Gilgamesh is by far the oldest. The standard version of the epic grandfathers Homer's Iliad and Odyssey by centuries. But what does it mean to call Gilgamesh an epic? By the standards of Homer's outline of an epic, Gilgamesh's tale could be seen as two distinctly different, yet drawn together sagas. "There is a hero of great national or even universal importance in a vast canvas, a setting that may be the whole world or larger." In the beginning we are introduced to our hero as not only the great king of Uruk, son of the goddess Ninsun and the great king, Lugalbanda, but also a great tyrant who became a hero. From the beginning of his story this man is destined for a fantastic journey that spans the worlds beyond what any of his peasants can dream to see. We are told that he is more godly than not, yet still must suffer the same fate as all mortals. With destiny set against his mortal, or physical life Gilgamesh must take the journey to the great cedar forest of Lebanon where he will prove his superior strength (and favor from the gods) to the world. "The plot involves battles involving superhuman deeds or a long, difficult journey while gods or other supernatural beings are interested and involved." Gilgamesh does encounter all of these things. Not once, but twice. In the first part of this tale he battles Humbaba, the feared giant who protects the trees of the cedar forest. Alongside him is his trusted friend, Enkido. Enkido was made by the gods, an equal of Gilgamesh which they planted in the wild as a man to grow strong in the wild of the animals. It is after Enkido has become Gilgamesh's friend that he complains of feeling weak from civilization, and gives Gilgamesh the idea of conquering something great to reclaim his strength and perpetuate their names. In this task they are also helped by Shamash; the god responsible for the cedar forest because he takes pity on Gilgamesh's mortality. Yet his story does not end at the defeat of Humbaba. Nor does it stop at the return of the mighty king of Uruk.

Life in the 90s Essay -- essays research papers

Throughout the 1990’s there was a lot of good and bad times. Starting with the good things, I will begin my paper with 5 of the up-most important events in this period of time and then conclude with 4 of the down sides. Early in the 90’s was Desert Storm, which was a huge success. The 1991 bombing of Baghdad was a demonstration of smart, powerful weapons, planning ahead and military superiority. Having control in the air was a major goal of those who had planned out the attack. Starting attacks on the capital was the major idea and political goal of destabilizing Saddam Hussein's regime (basically the main purpose here was to have Iraq’s leader murdered). About 244 laser-guided bombs and 88 cruise missiles were delivered against Baghdad targets in 43 days of war. That’s most of the powerful weapons used in Desert Storm. Overall, around 250,000 individual bombs and missiles were dropped or fired in the 42 days. There were only 12 days and 12 nights when there were no strikes against Baghdad. There were only 14 nights when more than two targets were attacked within the city. For a lot of reasons, including growing political constraints on capital missions, fewer Baghdad targets were bombed as the war progressed. The campaign's end contrasted right after the opening night display. I think that Desert Storm could thank the war planners for the high achievements because they way they attacked Baghdad was almost like a sneak attack, and hey weren’t prepared, Overall, they were caught off guard. Next I will move onto wireless communication.   Ã‚  Ã‚  Ã‚  Ã‚  Now a new â€Å"fad† in the 90’s is things such as cellular telephones, everyone has them. Behind the calling process is more than you know before you purchase these items. When a cellular phone makes a call, it normally transmits it's a certain wave out to a cell phone site (towers). The number called in a short overwhelming piece of data. This data is the short buzz you hear after you hit the SEND button and before the tower catches the data. These things are the components the cellular provider uses to make sure that the phone is programmed so that it is billed and that it also has the identity of both the customer and the phone. Now kids starting at almost the age of 13 begin to carry these items. These are a high point of technology in the 90’s and everywhere you tur... .... Some schools districts that experimented with metal detectors for a short time found them a bit frustrating.And kids all over the world are getting guns from all these places but nobody is doing anything about it. It is very easy for someone to get a handgun. If we could stop the selling of drugs just by maybe 20% or even 15%, there would be a whole less violence due to the lack of money. So nobody would be able to buy a weapon. Teachers are in as much danger of being killed or attacked, as kids are at school. The recent examples are the series of shooting which took place in 1998 started with Columbine High School in colorado. The risk of a teacher being attacked by a student has doubled since 1956. This is a lot considering that you don't hear about too many teacher attacks on the news but you do hear about teens being killed. Approximately 100 teachers have been assaulted annually in the past four school years . Also last year in about six incidents which highlighted the newspapers about 25 students along with 5 teacher who were killed due to high school shootings. The big problem involving violence is how we can stop the violence from spreading and increasing.

Huntington’s Argument

In his work The Clash of Civilizations Samuel P. Huntington presents a new challenging vision of cultural conflicts in the modern world. In his view, the growing role of civilization identity is likely to become the source of the major cultural conflicts. Certainly, it is difficult to reject the truth: we are all different in our religious, cultural, and social beliefs. Simultaneously, these differences may not be as dramatic as Huntington (1997) describes them. Neither India, nor China would have become the sources of miraculous economic transformation, if not for the cultural change; and Huntington seems to make a mistake, when separating culture from economic and social areas of global human performance. Huntington’s Argument In his work The Clash of Civilizations Samuel P. Huntington presents a new challenging vision of cultural conflicts in the modern world. In his view, the growing role of civilization identity is likely to become the source of the major cultural conflicts. Huntington (1997) is confident that â€Å"differences among civilizations are not only real; they are basic. Civilizations are differentiated from each other by history, language, culture, tradition and, most important religion†. The author suggests that North African immigration to France and the process of Asianization in Japan are the bright examples of the ways culture changes civilizations and generates irreversible cultural conflicts at micro- and macro- levels. At first glance, Huntington’s arguments seem rather plausible, but at deeper levels, they generate a whole set of relevant and reasonable objections. Certainly, it is difficult to reject the truth: we are all different in our religious, cultural, and social beliefs. Simultaneously, these differences may not be as dramatic as Huntington (1997) describes them. â€Å"In the past, the elites of non-Western societies were usually the people who were most involved with the West, had been educated at Oxford, the Sorbonne or Sandhurst† (Huntington, 1997); and the current situation is not different from the way it used to be a couple of centuries ago. The simple fact that Islamic extremists come to the U. S. to study and learn suggests that knowledge and education can serve the basis for global unification of ideas, regardless the religion and culture to which specific learning groups adhere. Huntington (1997) writes that â€Å"cultural characteristics and differences are less mutable and hence less easily compromised and resolved than political and economic ones†; but what about the cultural changes brought into Eastern countries from the West? India and China are the two countries that have been able to adapt to the new cultural environments, and to utilize the best features of global culture for the promotion of their social, economic and cultural growth. Obviously, neither India, nor China would have become the sources of miraculous economic transformation, if not for the cultural change; and Huntington seems to make a mistake, when separating culture from economic and social areas of global human performance.

Electric cars vs The Gas Oil line Cars Essay

In the next ten years what the average American drives will be very different than today. Electric cars may phase out gasoline (Gasoline is also known as petrol) in the next couple of decade. Electric cars produce no tailpipe emissions and are much cheaper to fill up than the more common gasoline vehicles. Switching to electric cars will have more benefits than drawbacks in comparison to other fuels such as petrol and diesel. In order to switch to electric cars America’s electric capacity will have to increase. In the next few years electric cars will also have new upgrades to increase practicality, range and longevity which may convince people to switch. The only major concerns in the market today is an electric car’s driving range and the number of charging stations available across the nation. These problems are likely to be solved within the next decade. Although some Americans do not want to buy a fully electric vehicle yet there are many benefits to owning one. One of the main reasons people are considering them is because the low cost of powering an electric vehicle. â€Å"Drivers struggle with gasoline prices well over four dollars a gallon, and a cumulative 60 billion dollars was spent on gasoline during the past year alone†(CalETC). Electricity ismore cost effective to run than when using gasoline. The equivelent cost of elctricity is a dollar or more per gallon. Electric cars also provide the convenience of powering up at home if one’s work is close enough for the battery to take them there and back. Today’s electric cars have a range of about 100 miles on a single charge. When someone comes home they plug it in and charge it for the next day. Most people do not drive far on day to day basis. â€Å"Most people would be able to benefit from a car they drive to work and charge overnight†(Truett). The average person only goes to work and back and maybe stop at a nearby store before going home. Some auto makers in the future will have solution to the charging issue. â€Å"Some future cars will have an emergency gas engine that kicks in when the battery is low†(Truett). Although these kinds of cars already exist the car will not travel very far on the battery alone which increases the need for the gasoline engine for some current cars. In the future hybrid cars will have an even smaller engine that will be used less  frequently because the car will have a larger capacity battery. Another benefit that electric cars have is more horsepower and torque than petrol cars. The best current electric cars are from Tesla. â€Å"Tesla’s roadster has tons of power, great handling and looks better than a Prius†(White). Tesla cars achieve multiple advantages in the way they are built by putting the battery in the middle of the car increasing its center gravity. Some auto makers might follow in the foot steps of Tesla and implement these improvements in their entry level electric cars. Most automakers will not make them as fast as a Tesla car. â€Å"Automakers invest their engineering talent in more efficient cars and new technologies rather than horsepower wars†(Espejo). Automakers will produce electric vehicles that will be comparably as fast as an average petrol car. However electric motors have many advantages that many consumers would want. In terms of power and running efficiency an electric motor produces its maximum torque and efficiency at any rpm (rotations per minute) rather than any piston engine which must speed up to reach maximum torque and running efficiency. The piston engine design requires a reciprocating piston which must change directions throughout the four stroke engine cycle and must also use engine power to turn a camshaft to open the valves to draw fuel and air into the chamber and also let exhaust out. This makes it much less efficient than an electric motor which only has one turning output shaft and nothing else but a single speed transmission. Electric cars do not waste fuel while idling like a conventional engine design. Having fewer moving parts that need to be serviced periodically electric motors do not need as much maintenance as petrol engines. In America electric cars are in the beginning phase of catching on in the market. While there are some negatives to electric cars such as â€Å"24 percent mention they have concerns about having access to recharging stations†(Mealia). This is the biggest concern among people that are considering switching to electric vehicles. Although some states are starting to put charging stations in cities charging stations are still nowhere as available as gas stations nationwide. One misconception of electric cars is that they have zero emissions. â€Å"They do however have upstream emissions†(Kliesch). These upstream emissions can come from a coal  fired power plant. Depending on where one lives there may be no emissions produced. Only if the electricity generated is from a renewable resource there will be no emissions. Right now, America does not offer the capacity to charge the amount of electric cars needed on a mass scale. â€Å"states are working to get more power statio ns†(Wald). As more states begin putting power stations the demand for electric cars will go up. More power stations will make people consider purchasing an electric car for their next vehicle. Even the government is giving people incentives to switch electric cars. â€Å"Obama’s stated goal of putting 1 million electric cars on the road by 2015†³(Rascoe). While the government provides encouragement and tax deductibles on people with high efficiency vehicles that could encourage a lot of people to consider buying one. This will make owning an electric car much cheaper to own with the added benefit of low cost charging. Until charging stations become more widely available across the nation the electric car market will not take off very quickly. Some of today’s and future improvements will make people want to buy an electric car. Another type of vehicle with an electric motor is a hybrid which uses a electric car system as the main drive train and a small petrol engine to turn a generator to recharge its battery. In the near future the lithium ion batteries that are used to power the car will undergo a major upgrade. â€Å"developers have added ultra capacitors that prevent the battery from peaking in power which improves the life of the battery†(Truett). With the added battery life this will make some electric ecu’s able to have a longer drive range than most petrol ears of today. This improvement also makes the batteries overall lifespan greater too because it puts less stress on the battery. Electric motors will also be useful for big trucks too â€Å"BMW plans to use a 2 mode transmission that can tow and drive efficiently†(Truett). This system will provide the capability of towing large capac ities and when there is not such a heavy load drive with maximum efficiency. While electric cars provide a promising future it will be a few years before they will be more common than petrol cars. As of now petrol cars are more practical than electric cars but they are much more expensive to run which is the greatest selling point of owning an electric car. In conclusion electric cars may phase out petrol cars in America because of how inexpensive the cost of owning and running one is. Many people are ready for the switch but are waiting for their old car to die or are waiting for a higher availability of public charging stations in their area. It would be best to wait a couple of years before buying an electric car so it has been upgraded with longer lasting batteries and high efficiency drive train. In a couple of years there will be more electric cars available so you can choose from more options. Electric charging stations will cost less to operate because there will not be no need to deliver fuel to the pumps it would also be cheaper to produce an electric charging station because there will not be large gasoline reservoirs underground and the charger will not need a complicated system to pump energy into the vehicle. The range issue electric cars currently face will likely be solved soon by more efficient batteries and gear system s. Disclaimer: this document is no way related to the author or be used against them in the form of turnitin.com. Works Cited â€Å"CalETC Posts Report on Electric Cars and Drivers’ Fuel Bills.† Professional Services Close – Up (2012)ProQuest. Web. 17 Jan. 2014. Espejo, Roman. Cars in America. Detroit, Mich: Greenhaven Press, 2010. Print. Truett, Richard. â€Å"I [ybrids 101.† Automotive News. 02 Mar. 2009: 17. eLibrary. Web. 12 Nov. 2013. Kliesch, James. â€Å"WHY ELECTRIC CARS ARE CLEANER.† Mother Earth News Feb 201 I: 58.62.64. ProOuest, Web. 25 Oct. 2013. Mealiea, Wallace. â€Å"Electric Cars? Bring ‘Em on!† Electric Perspectives 37.1 (2012): 12 ProOuest. Web. 23 Oct. 2013. White. B, Joseph., â€Å"lives on the Road: The Surge in Electric Cars.† Wall Street Journal. 16 Dec. 2009: Dl. eLibrary. Web. 12 Nov. 2013. Wald. Matthew L. â€Å"8 States Teaming Up to Support Electric Cars.† New York Times. 25 Oct 2013: p. B. 1. SIRS Issues Researcher. Web. 29 Oct 2013. Rascoe, Ayesha, and Deepa Seetharaman. â€Å"U.S. Still Dedicated to Electric Cars, but Deadline no Longer Important, Energy Secretary Says.† Oakland Tribune]an 31 2013. ProOuest Web. 6 Nov. 2013.